Digital and Social Media Strategy for MBAs – 2nd run

Just wrapped up the MBA course on digital and social media strategy (ISOM5390). Once again, I’m fortunate to have a great group of eager and motivated students to keep me on my toes.

Happy ending with the 2nd batch!

After the last class, I received feedback from some of the students about the course:

Since this class material was new to me, this was not easy task for me. However, I will be involved in the marketing project after  MBA, so this class was practical and helpful for me to understand how to think about marketing. Thank you for your class. If I can, I want to take your class again.

I want to thank you again for your class, it is beyond my expectation. As I mentioned in last class, this course brings fresh knowledge about social media and those guest speakers’ insightful sharing did put us in a real business world, so it was a very pleasant and achieving learning process. Hope more of other future MBA students can benefit from your course!

It is one of the most practical class I had so far. Will definitely recommend to other MBAP (especially marketers). THANK YOU again.

Glad to know that some students found the course valuable.

Feedback on new MBA course

I developed and delivered a new course on Digital and Social Media Marketing for the MBAs in the last semester. And I was fortunate to have a fantastic group of students for the first run of the course.

The inaugural MBA class on Digital and Social Media Marketing

I’m quite happy with how it turned out and, based on the the course evaluations, I think the students had a positive experience too. Some of the students’ feedback:

A lot of very insightful digital marketing strategies were shared and discussed in the lecture.

It taught me a new thing because I don’t know anything about digital marketing at the first time. On top of that, the class challenges your logic as the prof keep answering us with new questions that enrich the class discussion.

Current day digital marketing trends shown in the class. Great teaching skills by professor

Looking forward to the next run of the course!