It is not all rosy

A few weeks ago, I noticed that the feedback that I shared on this website about my undergraduate course Introduction to Information Systems (ISOM2010) is mainly positive. I feel I should also show other types of feedback that I have received so as to give a more accurate picture. However, students only email or tell me about their course experience when they have nice things to say (understandably so). Although students had given some not-too-positive feedback in the course evaluation previously, those comments were usually not very “juicy” in the sense they were mainly about the heavy workload, etc., which I actually show to current students in class so as to help them manage their expectation. So I thought I should wait for the latest evaluations to come in and see if I can put together more “dark side” of my teaching before making a post. Right from the first lecture in this semester, I could sense that the vibe among certain students in one of the sections (L2) wasn’t too positive.

Well, I received the evaluation reports this morning and I must say that this year’s students, especially those from L2, did not disappoint. A few students wrote passionately about their horrible experience with my teaching. In fact, I was so bad that I achieved a personal career low instructor rating. A pretty humbling experience, I must say. Below, I provide this semester’s evaluation reports in their entirety. This information will help future students who are enrolled in my ISOM2010 course (or thinking to do so) to know what to expect and perhaps run away (i.e., ditch the course) while they can. For good measure, I’m including the evaluation report for the MBA course on digital marketing (ISOM5390) that I taught in this semester too.

[Quick tip for navigating the reports: Q11 is the instructor rating score; Q14 is about the weak points of the course/instructor.]

ISOM2010 L1:

Download (PDF, 130KB)

ISOM2010 L2:

Download (PDF, 134KB)

ISOM2010 L3:

Download (PDF, 129KB)


Download (PDF, 150KB)

Early feedback for ISOM2010

Although there are two more lectures to go for the undergraduate course Introduction to Information Systems  (ISOM2010), I have received a student’s feedback about the course.

It is my pleasure to be in isom 2010 course this semester which refresh my mind a lot about the newest trend in IS as well as the details and situations behind them. Before taking this course, I know little about the topics like big data and analytics, however, this course gives me more insights and understanding about them and motivates me to self-learn and read more readings related to machine learning and related stuff. The presentation has also reinforced my understanding about IS concepts as well. The whole course is well-designed, I really love this course a lot and it also triggers me to take ISOM as my major in the future!

The pleasure is all mine. It is a bit early to receive course feedback, but I’m not complaining, especially when the feedback is positive 🙂 It’s always nice to know the planned course activities/readings/topics have some intended effects on some students.

Digital and Social Media Strategy for MBAs – 2nd run

Just wrapped up the MBA course on digital and social media strategy (ISOM5390). Once again, I’m fortunate to have a great group of eager and motivated students to keep me on my toes.

Happy ending with the 2nd batch!

After the last class, I received feedback from some of the students about the course:

Since this class material was new to me, this was not easy task for me. However, I will be involved in the marketing project after  MBA, so this class was practical and helpful for me to understand how to think about marketing. Thank you for your class. If I can, I want to take your class again.

I want to thank you again for your class, it is beyond my expectation. As I mentioned in last class, this course brings fresh knowledge about social media and those guest speakers’ insightful sharing did put us in a real business world, so it was a very pleasant and achieving learning process. Hope more of other future MBA students can benefit from your course!

It is one of the most practical class I had so far. Will definitely recommend to other MBAP (especially marketers). THANK YOU again.

Glad to know that some students found the course valuable.

Webinar — been there, done that….

Offered a webinar on “Platform Disruptions” for the HKUST Business School’s Executive Education Office. It was a pretty fun and eye-opening experience for me. The technical setup was pretty simple; in fact, the technology for conducting such remote teaching seems pretty matured.

Behind the scene -- all the equipment to produce the webinar...

Behind the scene — all the equipment to produce the webinar…

There were about 20+ participants who logged in during their lunch break for 30-min talk. The main challenge I found is the lack of direct interaction between the participants and I. Although you can run simple polls or MCQs during the webinar to stimulate participation and engagement, these just aren’t the same as the interactions in a traditional classroom setting. Would love to challenge myself to give another webinar more creatively.

Feedback on new MBA course

I developed and delivered a new course on Digital and Social Media Marketing for the MBAs in the last semester. And I was fortunate to have a fantastic group of students for the first run of the course.

The inaugural MBA class on Digital and Social Media Marketing

I’m quite happy with how it turned out and, based on the the course evaluations, I think the students had a positive experience too. Some of the students’ feedback:

A lot of very insightful digital marketing strategies were shared and discussed in the lecture.

It taught me a new thing because I don’t know anything about digital marketing at the first time. On top of that, the class challenges your logic as the prof keep answering us with new questions that enrich the class discussion.

Current day digital marketing trends shown in the class. Great teaching skills by professor

Looking forward to the next run of the course!

Executive Ed @ CITIC Pacific

I had the privilege to conduct a workshop on “Platform Strategy” for senior executive from CITIC Pacific. It is always exciting to share insights into my favourite topic with others. A fun exercise during the workshop was to re-model one of CITIC’s existing businesses into a multi-sided platform.

One thing that I enjoy about Executive Education is the challenge to apply concepts into specific contexts that matter to the executives. This really pushes me to think very carefully in planning and delivering the course.

Busy weeks ahead!

Apart from the ongoing Introduction to Information Systems course to 280+ undergraduates that will run until early May, I’m (i) giving two talks (in April and May) to applicants for our business undergraduate program, (ii) starting my eight-week MBA course on Digital Marketing Strategy and Analytics in about two weeks’ time, and (iii) teaching an executive workshop on Platform Strategy sometime in June.

And that’s just for the teaching gig…


And the winner is….

I’m delighted that Prof. Percy Dias from my department is one of the winners for this year’s teaching award. Many students whom I know rated him very highly, and he is consistently one of the best instructors in our school. If I’m not mistaken, this is his third or fourth time winning the Franklin Prize. Heartiest congrats to him!

And because there are more deserving winners, it means I didn’t win this year 🙂