Less is more?

Over the past few years, I have coached a number of undergraduate teams for international case competitions. We would have regular trainings over a few weeks, I would accompany them to the competitions, etc. None of these teams proceeded to the finals despite performing well.

Earlier this semester, I advised two of my MBA students who were participating in separate case competitions. This week, they informed me that their teams did quite well in their respective competitions. One team won the International Business Ethics Case Competition and the other came in Second Place for the Wake Forest Case Competition. All in all, I spent at most 3 hours on one of these teams and not more than 1 hour with the other. So, maybe less is indeed more — less involvement from me = more success for my students 🙂

Digital and Social Media Strategy for MBAs – 2nd run

Just wrapped up the MBA course on digital and social media strategy (ISOM5390). Once again, I’m fortunate to have a great group of eager and motivated students to keep me on my toes.

Happy ending with the 2nd batch!

After the last class, I received feedback from some of the students about the course:

Since this class material was new to me, this was not easy task for me. However, I will be involved in the marketing project after  MBA, so this class was practical and helpful for me to understand how to think about marketing. Thank you for your class. If I can, I want to take your class again.

I want to thank you again for your class, it is beyond my expectation. As I mentioned in last class, this course brings fresh knowledge about social media and those guest speakers’ insightful sharing did put us in a real business world, so it was a very pleasant and achieving learning process. Hope more of other future MBA students can benefit from your course!

It is one of the most practical class I had so far. Will definitely recommend to other MBAP (especially marketers). THANK YOU again.

Glad to know that some students found the course valuable.